Anyone managing an artist's career needs to be well versed and have
a savvy understanding of the moving parts of the music business.
Learn how and why those moving parts "move," as well as how to
manage and navigate a music-based career. Artist Management for the
Music Business gives a comprehensive view of how to generate income
through music and how to strategically plan for future growth. The
book is full of valuable practical insights. It includes interviews
and case studies with examples of real-world management issues and
outcomes. Updates to this new edition include a new chapter for
independent, self-managing artists, expanded and updated sections
on networking, social media, and streaming, and a basic
introduction to data analytics for the music business. This book
gives access to resources about artist management and the music
business at its companion website, www.artistmanagementonline.com.
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