The Successful Business Plan - Secrets and Strategies (Paperback, 4th Edition)

The ultimate purpose of developing a business plan is to have a successful business. In the long run, it is fruitless to write a business plan that can raise the funds you seek if your enterprise is so poorly conceived it is bound to fail. So a successful business plan should address the long-term needs of your business and devise strategies that enhance both the overall performance of your company and your personal satisfaction. Table of contents: Section I Starting the Process The Successful Business Getting Your Plan Started Making Your Plan Compelling Section II Business Plan Components The Executive Summary Company Description Industry Analysis & Trends Target Markets Competition Strategic Position & Risk Assessment Marketing Plan & Sales Strategy Operations Technology Plan Management & Organisation Community Involvement & Social Responsibility Development, Milestones & Exit Plan The Financials The Plan's Appendix Section III Putting the Plan to Work Preparing, Presenting & Sending Out Your Plan Looking for Money Using Your Plan for Classes & Competitions Internal Planning for Existing Businesses & Corporations Time Saving Tips Section IV Special Considerations Considerations for Internet, "e-businesses" Considerations for Retailers Considerations for Manufacturers Considerations for Service Businesses Section V Reference Outline of a Business Plan Business Terms Glossary Funding Sources Research Sources Entrepreneur's Sources

General

Imprint:	Capstone Publishing Ltd
Country of origin:	United Kingdom
Series:	The Planning Shop Series
Release date:	March 2008
First published:	May 2008
Editors:	Rhonda Abrams
Authors:	Paul Barrow
Dimensions:	275 x 218 x 25mm (L x W x T)
Format:	Paperback
Pages:	443
Edition:	4th Edition
ISBN-13:	978-1-84112-807-8
Categories:	Books > Business & Economics > Business & management > Business strategy
LSN:	1-84112-807-4
Barcode:	9781841128078

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