Structured around the author's tried-and-tested New Venture
Creation framework, this textbook encourages practical learning,
enabling you to launch and develop your business. Broken down into
three phases - Research, Business model development, Launch - the
book provides a systematic approach which tells you everything you
need to know and, most importantly, everything you need to do, to
start a new venture. You will learn how organisations and
entrepreneurs address issues via real life case insights and
quotes, while fictional case studies are presented to explore how
you might choose ways forward in your entrepreneurial journey. The
popular and effective Workbook, which enables you to work through
your thoughts and ideas on business development and construct a
profile of your new venture, is now presented in a digital format.
A new Digital links booklet directs to company websites and
interviews with entrepreneurs, and these resources are designed so
that they can be used concurrently with the book. This edition
includes new material on the importance of anticipating new
challenges and the need for re-strategizing and building
resilience, while sustainability and diversity have been
foregrounded in a re-examination of the case studies. New Venture
Creation is the essential textbook for preparing for real-life
entrepreneurial experience: accessible, practical and grounded in
academic insight.
General
Imprint: |
Bloomsbury Academic
|
Country of origin: |
United Kingdom |
Release date: |
November 2023 |
Authors: |
Paul Burns
|
Dimensions: |
246 x 189 x 25mm (L x W x T) |
Format: |
Paperback - Trade
|
Pages: |
560 |
Edition: |
3rd edition |
ISBN-13: |
978-1-350-32179-3 |
Categories: |
Books
|
LSN: |
1-350-32179-6 |
Barcode: |
9781350321793 |
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