We all know our sweets. We all remember sweets - objects of pure
delight and the endless cause of squabbles, fights even, hoarding
and swapping; a chance to gorge, suck, crunch and chew. But they're
by no means just a nostalgic thing of days past, and it's not only
children who love and devour sweets - gobstoppers, bulls eyes,
liquorice, seaside rock, bubble gum and the like; grown-ups of all
ages are partial to a good humbug, or a lemon sherbet or two - in
the car, (annoyingly) at the cinema or while out walking - wherever
and whenever, the sweet is there, the sweet delivers and the sweet
rarely disappoints. Sweets then are ubiquitous and enduring; they
cross age, culture and gender boundaries and they have been around,
it seems, forever. This book tells the story of sweets from their
primitive beginnings to their place today as a billion pound
commodity with its sophisticated, seductive packaging and sales,
advertising and marketing. It explores the people's favourites,
past and present; but there is also a dark side to sweets - and
this book does not shy away from the deleterious effect on health
as manifested in obesity, tooth decay and diabetes. It delves into
sweet and lollyshops in supermarkets and markets, retro sweet
shops, fudge makers, vintage sweets on line, sweet manufacturing,
chocolate, the grey line between sweets and 'medicines' ancient and
modern. It goes round the world sucking, licking and crunching
sweets from different countries and cultures and it examines how
immigrants from all nations have changed our own sweet world.
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