For one semester MBA Managerial Economics courses Economics for
Managers presents the fundamental ideas of microeconomics and
macroeconomics and integrates them from a managerial
decision-making perspective in a framework that can be used in a
single-semester course. To be competitive in today's business
environment, managers must understand how economic forces affect
their business and the factors that must be considered when making
business decisions. This is the only book that provides business
students and MBAs with a thorough and applied understanding of both
micro- and macroeconomic concepts in a way non-economics majors can
understand. The third edition retains all the same core concepts
and straightforward material on micro- and macroeconomics while
incorporating new case material and real-world examples that relate
to today's managerial student.
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