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ViP Vision in Design - A Guidebook for Innovators (Paperback)
Loot Price: R745
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ViP Vision in Design - A Guidebook for Innovators (Paperback)
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The authors, design practitioners and educators, bringing together
in this book 15 years of knowledge, practice and research, have
produced the first book about how, as a designer, to formulate a
vision for new and appropriate products. They call this new
approach Vision in Product Design (ViP). It strikes a good balance
between structuring the process of design while allowing the
designers to take a personal position and fully express themselves
in producing a product. ViP is both a method and a design
philosophy. Besides explaining what ViP is all about, the book
offers a rich array of narratives like conversations, cases,
literature and creative materials (both academic and popular) and
illustrations like models and pictures. Through these different
pathways the reader will better understand ViP and will be able to
interact with the book, both in practice as in educational context
in more various ways.
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