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Jewish Consumer Cultures in Nineteenth and Twentieth-Century Europe and North America (Paperback, 1st ed. 2022)
Loot Price: R4,096
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Jewish Consumer Cultures in Nineteenth and Twentieth-Century Europe and North America (Paperback, 1st ed. 2022)
Series: Worlds of Consumption
Expected to ship within 10 - 15 working days
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This book investigates the place and meaning of consumption in
Jewish lives and the roles Jews played in different consumer
cultures in modern Europe and North America. Drawing on innovative,
original research into this new and challenging field, the volume
brings Jewish studies and the history and theory of consumer
culture into dialogue with each other. Its chapters explore Jewish
businesspeople's development of niche commercial practices in
several transnational contexts; the imagining, marketing, and
realization of a Jewish national homeland in Palestine through
consumer goods and strategies; associations between Jews, luxury,
and gender in multiple contexts; and the political dimensions of
consumer choice. Together the essays in this volume show how the
study of consumption enriches our understanding of modern Jewish
history and how a focus on consumer goods and practices illuminates
the study of Jewish religious observance, ethnic identities, gender
formations, and immigrant trajectories across the globe.
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