Americans once eyed the latest Paris fashions in the hope of being
chic; now fashion cool is more likely to be found on the frames of
kids from LA and London. In corporate boardrooms, managers and
entrepreneurs seek to adopt new ideas from competitors. Government
programs aim to combat assorted social ills spread within and
between nations. Musical idioms flow between jazz, dance music, and
symphony halls. All this commotion about the new, the chic, the
cool, and the best prompt some ideas to spread, some ideas to be
reinvented through contact with other ideas, and some ideas to
languish or die.
This special issue of THE ANNALS, "The Social Diffusion of Ideas
and Things," devotes its attention to the hows and whys of the
diffusion of ideas and things between people, organizations, and
cultures. In this issue, discussion if diffusion covers a diverse
range of topics:
- Fashionable clothing
- Community outreach
- Industrial pollution
- Political activism
- Morality policy
- Tobacco regulation
- Jazz music
- Diffusion theory
Studies in diffusion provide insights into social processes of
innovation and communication of the transmission and adoption of
new ideas, new practices, and new technologies. This special issue
familiarizes readers with basic hypotheses on diffusion that guide
contemporary scholarship and is a useful tool to any social
scientist.
General
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