Books > Reference & Interdisciplinary > Communication studies > Research methods
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The Fundamentals of Social Research (Paperback)
Loot Price: R1,355
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The Fundamentals of Social Research (Paperback)
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This textbook provides an introduction to the scientific study of
sociology and other social sciences. It offers the basic tools
necessary for readers to become both critical consumers and
beginning producers of scientific research on society. The authors
present an integrated approach to research design and empirical
analyses in which researchers can develop and test causal theories.
They use examples from social science research that students will
find engaging and inspiring and that will help them to understand
key concepts. The book makes technical materials accessible to
students who might otherwise be intimidated by mathematical
examples. This new text, with the addition of sociologist Steven A.
Tuch to the author team, follows the successful format, approach,
and pedagogical features in Paul M. Kellstedt and Guy D. Whitten's
bestselling text, The Fundamentals of Political Science Research,
now in its third edition. Workbooks in Stata, SPSS, and R, three of
the most popular statistical analysis programs, are available as
separate purchases to accompany this textbook, enabling students to
connect the lessons of this book to hands-on applications of the
software.
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