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Routledge Handbook of Sport Communication (Hardcover, New)
Price: R1,582
Discovery Miles 15 820
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Routledge Handbook of Sport Communication (Hardcover, New)
Series: Routledge International Handbooks
Expected to ship within 2 - 4 working days
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The Routledge Handbook of Sport Communication is the only book to
offer a fully comprehensive and in-depth survey of the contemporary
discipline of sport communication. It explores communication
within, through, and for sport in all its theoretical, conceptual,
cultural, behavioral, practical and managerial aspects, tracing the
contours of this expansive, transdisciplinary and international
discipline and demonstrating that there are few aspects of
contemporary sport that don't rely on effective communications.
Including contributions from leading sport media and communications
scholars and professionals from around the world, the book examines
emerging (new and social) media, traditional (print, broadcast and
screen) media, sociological themes in communication in sport, and
management issues, at every level, from the interpersonal to
communication within and between sport organisations and global
institutions. Taking stock of current research, new ideas and key
issues, this book is an essential reference for any advanced
student, researcher or practitioner with an interest in sport
communication, sport business, sport management, sport marketing,
communication theory, journalism, or media studies.
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