Social Commerce (english) - Monetizing Social Media (Paperback)

Scholarly Essay from the year 2010 in the subject Communications: Public Relations, Advertising, Marketing, printed single-sided, grade: -, -, language: English, comment: White Paper. Dies ist keine Universit tsarbeit, sondern f r eine Pr sentationsreihe des Unternehmens Syzygy geschrieben worden., abstract: How can brands and retailers make money from social media?Social Commerce, the fusion of social media with e-commerce, may just be the solution. With the mainstreaming of social networks, brands are establishing storefronts on Facebook, tweeting deals on Twitter, linking to social shopping sites, and integrating social media tools into their e-commerce platforms. And they are seeing impressive returns.With insights from consumer psychology and the experience of brands including Adidas, Apple, Burberry and Levi's the white paper "Social Commerce: Monetizing Social Media" by Dr Paul Marsden, social media strategist of Syzygy Group, provides an introduction to the emerging trends of social commerce and social shopping; what they are, how they work, and why they should be part of your digital marketing strategy.

General

Imprint:	Grin Verlag
Country of origin:	Germany
Release date:	March 2010
First published:	August 2013
Authors:	Paul Marsden
Dimensions:	210 x 148 x 2mm (L x W x T)
Format:	Paperback - Trade
Pages:	32
ISBN-13:	978-3-640-56031-8
Categories:	Books > Reference & Interdisciplinary > Communication studies > General
LSN:	3-640-56031-0
Barcode:	9783640560318

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