In every field of mass communications-advertising, entertainment
studies, journalism, public relations, radio-television-film,
tourism, and visual reporting-professionals understand the
importance of storytelling. Regardless of whether the finished
product is a commercial, an in-depth investigative piece, a public
service campaign, an independent documentary, a travelogue, or a
collection of photographs, effective storytelling requires a
combination of creativity, empathy, and expertise. Through the
innovative technologies and techniques described in this textbook,
students will learn how to turn passive readers and viewers into
engaged and regular users. The sixteen chapters each include a
brief introduction, assignments, simple-to-follow step-by-step
exercises, and sources for additional information in which users
will learn to produce apps, informational graphics, quick response
codes, quizzes, simulations, smartphone and table icons, social
media campaigns, three-dimensional pictures, and video. Students
will work with the following programs: Blogger, Dreamweaver, Excel,
Facebook, GeoCommons, Google Maps, Illustrator, Imgur, iMovie,
Infogram, iShowU, JavaScript, JustGive, Kaywa, Kickstarter,
LinkedIn, Onvert, Photoshop, Pixel Resort, QuickTime, Reddit,
Second Life, SurveyMonkey, TheAppBuilder, Twitter, Vizualize,
Wikipedia, Word, WordPress, and YouTube. When digital innovations
are added to traditional print and screen presentations, a media
user is not only allowed to interact with the information but can
also physically engage with the story displayed. Giving students
the tools they need to transform their storytelling in this manner
is the ultimate goal of this textbook.
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