This book is a tool kit to create new forms. It deals with
grid-based design and gives the reader techniques to develop new
forms, fonts, logos, and patterns. The concept represents a design
process in which individual decisions follow much larger and deeper
principles than immediate and spontaneous-intuitive actions. Using
a wide variety of examples, each chapter contains a detailed
description of the procedure from form analysis to setting up
design rules and their application. Both a workbook and a source of
inspiration, this publication provides designers and architects
with the tool they need to find analytical forms-analog,
algorithm-based, exploratory but never of arbitrary origin. The
procedures described allow an almost infinite number of
possibilities. The designer is thus transformed from inventor to
interpreter or curator, who assesses individual forms for logos,
fonts or patterns on the fly and ensures that the design process is
always efficient and goal-oriented.
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