Amongst other things American fashion has come to represent a
number of things in the minds of many, Comfort/Casual, Sportswear
& Jeans, Practicality/Utility, Sophisticated-Preppy, Value for
Money, Clean Lines/Ethnically Neutral. Like the American Bar,
American fashion is now a style saught around the world. The
American clothing industry was born in the early 1800s for
menswear. Up until this point, menswear was produced by tailors,
for those whom could afford it, and womenswear was made at home for
by amateur sowers. In the late 19th century, the concentration of
transportation systems, manufacturing facilities, immigrant workers
and skilled tailors in New York allowed for the rapid development
of a concentrated production region. In fact, New York had already
become the capital of ready-to-wear production by 1900, but by
1925, 78% of the fashion produced in Manhattan was in womenswear.
World War 2 went further to isolate the Parisian fashion capital
from the rest of the world, accelerating the idea of American
sportswear and encouraging the isolationist attitude of the
fashionable American woman, who increasingly viewed European
fashion with suspicion rather than envy. By the mid-20th century,
New York had become the fashion focus of the American woman, and
the starkly functional and smart product style would remain the
legacy of US fashion, as it is around the world today. La Cage au
Folles: Bob Mackie Designed for Angels: Victoria's Secret Sex Drugs
Fame & Fabric: Halston Fashionably Royal: Diane Von Furstenberg
The Scandalist: Rudi Gernreich The Fountain of Youth: Abercrombie
& Fitch Fashion Industry Broadcast is a leading global
publisher of lifestyle titles, this multi edition set has been
created as a hard cover colour coffee table books for $45.00,
e-books for $9.99 from Amazon Kindle, Barnes and Noble Nook, Apple
iBook's, Google books, Stanza and Kobo, Apps for mobile devices and
a TV documentary series is also in the works. A very special video
rich multimedia App version with 1000+ original videos, interviews,
runway shows, behind the scenes at fashion shoots and
advertisements, is available through Apple's iTunes App store and
other major App stores for just $3.99 per edition. Look for
"MASTERS OF FASHION" on the Apple App store. Contact
[email protected]
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