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The Economic Regulation of Broadcasting Markets - Evolving Technology and Challenges for Policy (Paperback)
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The Economic Regulation of Broadcasting Markets - Evolving Technology and Challenges for Policy (Paperback)
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New technology is revolutionizing broadcasting markets. As the cost
of bandwidth processing and delivery fall, information-intensive
services that once bore little economic relationship to each other
are now increasingly related as substitutes or complements.
Television, newspapers, telecoms and the internet compete ever more
fiercely for audience attention. At the same time, digital encoding
makes it possible to charge prices for content that had previously
been broadcast for free. This is creating new markets where none
existed before. How should public policy respond? Will competition
lead to better services, higher quality and more consumer choice -
or to a proliferation of low-quality channels? Will it lead to
dominance of the market by a few powerful media conglomerates?
Using the insights of modern microeconomics, this book provides a
state-of-the-art analysis of these and other issues by
investigating the power of regulation to shape and control
broadcasting markets.
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