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Marketing Higher Education - Understanding How to Build and Promote the University Brand (Hardcover) Loot Price: R4,662
Discovery Miles 46 620
Repayment Terms: R437 pm x 12*
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Marketing Higher Education - Understanding How to Build and Promote the University Brand (Hardcover): Paul Sergius Koku

Marketing Higher Education - Understanding How to Build and Promote the University Brand (Hardcover)

Paul Sergius Koku

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Loot Price R4,662 Discovery Miles 46 620 | Repayment Terms: R437 pm x 12*

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* Fills a gap in the market by coupling theoretical grounding with real-life examples that show application in practice. * Each chapter concludes with two case studies from international Higher Education institutions alongside reflective questions to provoke further thought. * Suitable for a broad audience, from students studying services marketing and specific higher education management modules, to practitioners working in administrative roles within universities. * A particularly timely and "hot topic" title, as universities look to promote their brand and drive revenue in the (optimistically) post-pandemic world.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: June 2022
First published: 2023
Authors: Paul Sergius Koku
Dimensions: 246 x 174mm (L x W)
Format: Hardcover
Pages: 192
ISBN-13: 978-0-367-74917-0
Categories: Books > Business & Economics > Economics > General
Books > Social sciences > Education > Higher & further education > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-367-74917-3
Barcode: 9780367749170

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