The Feeling of Risk brings together the work of Paul Slovic, one of
the world's leading analysts of risk, to describe the extension of
risk perception research into the first decade of this new century.
In this collection of important works, Paul Slovic explores the
conception of 'risk as feelings' and examines the interaction of
feeling and cognition in the perception of risk. He also examines
the elements of knowledge, cognitive skill, and communication
necessary for good decisions in the face of risk. The first section
of the book looks at the difficulty of understanding risk without
an emotional component, for example that disaster statistics lack
emotion and thus fail to convey the true meaning of disasters and
fail to motivate proper action to prevent them. The book also
highlights other important perspectives on risk arising from
cultural worldviews and concerns about specific hazards pertaining
to blood transfusion, biotechnology, prescription drugs, smoking,
terrorism, and nanotechnology. Following on from The Perception of
Risk (2000), this book presents some of the most significant
research on risk perception in recent years, providing essential
lessons for all those involved in risk perception and
communication.
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