The Chasm Companion - A Field Guide to Crossing the Chasm and Inside the Tornado (Paperback)

"Using The Chasm Group's models, BEA had become the fastest software company in history to reach $1 billion in revenue. The Chasm Companion provides the insights that will help someone else beat our record." William T. Coleman III, Founder, Chairman, & Chief Strategy Officer, BEA Systems, Inc.
"Paul Wiefels offers up a comprehensive marketing toolkit. His knowledge of what's worked and what hasn't is a must read for every marketing manager embarking into uncharted territory." Gary Elliottt, Vice President, Global Brand and Marketing Communications, Hewlett-Packard
"This is the must-have high-tech business survival guide for our new century." Steve Hayden, Vice Chairman, Ogilvy Worldwide
"The Chasm Companion is an outstanding guide for anyone facing the challenge of how to execute a successful marketing campaign for a high-tech product or service." Tom Kosnik, Ph.D., Consulting Professor, Stanford Technology Ventures Program

General

Imprint:	Capstone Publishing Ltd
Country of origin:	United Kingdom
Release date:	December 2002
First published:	September 2005
Authors:	Paul Wiefels
Foreword by:	Geoffrey A. Moore
Dimensions:	213 x 176 x 20mm (L x W x T)
Format:	Paperback
Pages:	323
ISBN-13:	978-1-84112-468-1
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-84112-468-0
Barcode:	9781841124681

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