Cybermarketing' is a no-nonsense structured guide to using the
Internet for marketing and is essential reading for all marketers
and managers who need to know how to use the Internet to promote
and sell their product. This new edition both follows on the
success of and adds significantly to the first edition by:
Increasing the up to date case material Having a live Internet site
to support the book Adding a collection of key URLs for market
research purposes Adding a new section on marketing information
systems More coverage on electronic direct and 1 to 1 marketing
Covering intranets for Marcomms in more depth Building on
'Justifying the Business Case' Updated and expanded information on
pricing and branding.This new edition, confirms 'Cybermarketing' as
both the most comprehensive and accessible guide to the net for
marketing professionals at all levels.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!