Unpacking IKEA - Swedish Design for the Purchasing Masses (Hardcover)

This book represents the first anthropological ethnography of Ikea consumption and goes to the heart of understanding the unique and at times frantic popularity of this one iconic transnational store. Based on a year of participant observation in Stockholm's Kungens Kurva store - the largest in the world - this book places the retailer squarely within the realm of the home-building efforts of individuals in Stockholm and to a lesser degree in Dublin. Ikea, the world's largest retailer and one of its most interesting, is the focus of intense popular fascination internationally, yet is rarely subject to in-depth anthropological inquiry. In Unpacking Ikea, Garvey explores why Ikea is never 'just a store' for its customers, and questions why it is described in terms of a cultural package, as everyday and classless. Using in-depth interviews with householders over several years, this ethnographic study follows the furniture from the Ikea store outwards to probe what people actually take home with them.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	CRESC
Release date:	November 2017
Authors:	Pauline Garvey
Dimensions:	234 x 156 x 16mm (L x W x T)
Format:	Hardcover
Pages:	174
ISBN-13:	978-1-138-79396-5
Categories:	Books > Social sciences > Sociology, social studies > Social issues > Consumer issues Books > Social sciences > Sociology, social studies > Anthropology > Social & cultural anthropology > General
LSN:	1-138-79396-5
Barcode:	9781138793965

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