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Critical Marketing (Hardcover)
Loot Price: R5,647
Discovery Miles 56 470
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Critical Marketing (Hardcover)
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Marketing is still widely perceived as simply the creator of wants
and needs through selling and advertising and marketing theory has
been criticized for not taking a more critical approach to the
subject. This is because most conventional marketing thinking takes
a broadly managerial perspective without reflecting on the wider
societal implications of the effects of marketing activities.In
response this important new book is the first text designed to
raise awareness of the critical, ethical, social and methodological
issues facing contemporary marketing. Uniquely it provides: The
latest knowledge based on a series of major seminars in the field
The insights of a leading team of international contributors with
an interdisciplinary perspective. A clear map of the domain of
critical marketing A rigorous analysis of the implications for
future thinking and research. For faculty and upper level students
and practitioners in Marketing, and those in the related areas of
cultural studies and media Critical Marketing will be a major
addition to the literature and the development of the subject.
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