Foreign Investment Promotion - Governance and Implementation in Central-Eastern European Regions (Paperback, 1st ed. 2019)

Analysing foreign investment promotion at a regional level in the Czech Republic, Poland and Slovakia, the book applies regional science, international business, and place marketing concepts to explore how Central Eastern European Countries compete for multinational firms. Taking a multidisciplinary approach, the author places special emphasis on promotion and its role within a wider context of regional strategies aimed at inward investment attraction. With useful insights for policy-makers, the book combines theory with empirical evidence and provides valuable reading for those researching international business location, place marketing and regional development.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Release date:	August 2020
First published:	2019
Authors:	Pawel Capik
Dimensions:	210 x 148mm (L x W)
Format:	Paperback
Pages:	250
Edition:	1st ed. 2019
ISBN-13:	978-3-03-013660-4
Categories:	Books > Business & Economics > Economics > Political economy Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Finance & accounting > Finance > Investment & securities > General Books > Money & Finance > Investment & securities > General
LSN:	3-03-013660-4
Barcode:	9783030136604

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