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The Rent of Form - Architecture and Labor in the Digital Age (Paperback)
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The Rent of Form - Architecture and Labor in the Digital Age (Paperback)
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A critique of prominent architects' approach to digitally driven
design and labor practices over the past two decades With the
advent of revolutionary digital design and production technologies,
contemporary architects and their clients developed a taste for
dramatic, unconventional forms. Seeking to amaze their audiences
and promote their global brands, "starchitects" like Herzog &
de Meuron and Frank Gehry have reaped substantial rewards through
the pursuit of spectacle enabled by these new technologies. This
process reached a climax in projects like Gehry's Guggenheim Bilbao
and the "Bilbao effect," in which spectacular architectural designs
became increasingly sought by municipal and institutional clients
for their perceived capacity to enhance property values, which
author Pedro Fiori Arantes calls the "rent of form." Analyzing many
major international architectural projects of the past twenty
years, Arantes provides an in-depth account of how this
"architecture of exception" has come to dominate today's industry.
Articulating an original, compelling critique of the capital and
labor practices that enable many contemporary projects, Arantes
explains how circulation (via image culture), consumption
(particularly through tourism), the division of labor, and the
distribution of wealth came to fix a certain notion of
starchitecture at the center of the industry. Significantly,
Arantes's viewpoint is not that of Euro-American capitalism.
Writing from the Global South, this Brazilian theorist offers a
fresh perspective that advances ideas less commonly circulated in
dominant, English-language academic and popular discourse. Asking
key questions about the prevailing logics of finance capital, and
revealing inconvenient truths about the changing labor of design
and the treatment of construction workers around the world, The
Rent of Form delivers a much-needed reevaluation of the astonishing
buildings that have increasingly come to define world cities.
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