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Books > Professional & Technical > Technology: general issues > Engineering: general
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Cross-Cultural Design for IT Products and Services (Paperback)
Loot Price: R2,140
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Cross-Cultural Design for IT Products and Services (Paperback)
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With the increase of globalization of business and industry, IT
products and services are often produced and marketed across
geographical cultural boundaries without adequate consideration of
culture. There is a high probability that IT products and services
developed in one country may not be effectively used in another
country, which may hinder their market penetration, sales, and use.
Based on research and practice, Cross-Cultural Design for IT
Products and Services provides a resource for human factors
engineers, designers, and marketing professionals who define and
develop IT products and services for the global market. With its
extensive review of cross-cultural theory and cross-cultural design
literature, it is also a resource for those who are interested in
research on cross-cultural design. The book presents an overview of
the dimensions of culture that have implications for human
information processing and affective response. It examines a set of
user interface design guidelines grouped into five areas: language,
use of color, icons and images, navigation, and information
architecture. Also, it addresses physical ergonomics and
anthropometry issues. The text translates theory and guidelines
into a practical methodology and discusses how to integrate methods
of cross-cultural design into a standard engineering process for
product development. The authors review and reappraise theories,
models, principles, and techniques for design of IT products and
services that will be marketed globally. They provide guidelines
for user interface design across North American, Asian, and other
cultures. Applying the guidelines within the methodological
framework provided will enhance the usability and effectiveness of
the IT product or service, and contribute to greater user
satisfaction, increased productivity, higher sales, and lower
product support costs.
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