By the late twentieth century, Japanese people were renowned as the
world"s most avid and knowledgeable consumers of fashion, luxury
and quality, while the goods that embodied their tastes and
lifestyle were becoming a part of global culture. Penelope Francks"
book offers an alternative account of Japan"s modern economic
history from the perspective of the consumer. Tracing Japan"s
economy from the eighteenth century to the present, she shows how
history has conditioned what Japanese people consume and compares
their experiences with those of Europe and North America. In so
doing the author presents a lucid and informed account of everyday
life in Japan, exploring what people eat, how they dress, the
household goods they acquire, and their preferred shopping and
leisure activities. This beautifully illustrated book succeeds in
making economic history palatable and entertaining. It will be a
treat for students and all those interested in Japanese society and
culture.
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