Guided by famed marketing consultant and best-selling author Perry
Marshall, sales and marketing professionals save 80 percent of
their time and money by zeroing in on the right 20 percent of their
market -- then apply 80/202 and 80/203 to gain 10X, even 100X the
success. With a powerful 80/20 software tool (online, included with
the book), sellers and marketers uncover how to slash time-wasters;
advertise to hyper-responsive buyers and avoid tire-kickers; gain
coveted positions on search engines; differentiate themselves from
competitors and gain esteem in their marketplace. With the included
tools they'll see exactly how much money they're leaving on the
table, and how to put it back in their pockets. Sellers will
identify untapped markets, high-profit opportunities and
incremental improvements, gaining time and greater profit
potential. Supported by online tools from Marshall, including The
80/20 Power Curve, a tool that helps you see invisible money, and a
Marketing DNA Test, a personal assessment that zeroes in on one's
natural selling assets, this timeless guide promises to change the
game for seasoned and novice marketers and sellers.
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