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Research Methods in Business Studies (Paperback, 5th Revised edition)
Loot Price: R1,413
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Research Methods in Business Studies (Paperback, 5th Revised edition)
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This accessible guide provides clear, practical explanations of key
research methods in business studies, presenting a step-by-step
approach to data collection, analysis and problem solving. Readers
will learn how to formulate a research question, choose an
appropriate research method, argue and motivate, collect and
analyse data, and present findings in a logical and convincing
manner. The authors evaluate various qualitative and quantitative
methods and their consequences, guiding readers to the most
appropriate research design for particular questions. Furthermore,
the authors provide instructions on how to write reports and
dissertations in a clearly structured and concise style. Now in its
fifth edition, this popular textbook includes new and dedicated
chapters on data collection for qualitative research, qualitative
data analysis, data collection for quantitative research, multiple
regression, and additional methods of quantitative analysis. Cases
and examples have been updated throughout, increasing the
applicability of these research methods across various situations.
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