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Business History and International Business (Paperback)
Loot Price: R1,528
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Business History and International Business (Paperback)
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Business History and International Business are cognate subjects.
There are few, if any, studies of international business that do
not require a proper study of context. International business
decision making must be made relevant by a considered evaluation of
the circumstances surrounding that decision. This often means
putting it into its historical context. The contributions that the
study of international business can make to business history are
the input of appropriate theory and appropriate research methods.
The best international business theory can illuminate the seemingly
disparate strategies of firms in given historical circumstances and
can provide an integrated, overarching conceptual structure of the
study of business history. The research methods used in
international business are also worthy of scrutiny by business
historians. The proposition of this book is that international
business theory and method can complement business history. This
cross-fertilization has been occurring with increasing regularity
over the past few decades and this book brings together some of the
fruits of this conjunction of two important intellectual domains.
This book was published as a special issue of Business History.
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