How can management be developed to create the greatest wealth for
society as a whole? This is the question Peter Drucker sets out to
answer in Innovation and Entrepreneurship. A brilliant,
mould-breaking attack on management orthodoxy it is one of
Drucker's most important books, offering an excellent overview of
some of his main ideas. He argues that what defines an entrepreneur
is their attitude to change: 'the entrepreneur always searches for
change, responds to it and exploits it as an opportunity'. To
exploit change, according to Drucker, is to innovate. Stressing the
importance of low-tech entrepreneurship, the challenge of balancing
technological possibilities with limited resources, and the
organisation as a learning organism, he concludes with a vision of
an entrepreneurial society where individuals increasingly take
responsibility for their own learning and careers. With a new
foreword by Joseph Maciarello .
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