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Books > Business & Economics > Business & management > Sales & marketing > Customer services

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Crafting Customer Value - The Art and Science (Hardcover) Loot Price: R944
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Crafting Customer Value - The Art and Science (Hardcover): Peter Duchessi

Crafting Customer Value - The Art and Science (Hardcover)

Peter Duchessi

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List price R1,183 Loot Price R944 Discovery Miles 9 440 | Repayment Terms: R88 pm x 12* You Save R239 (20%)

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This work shows how companies can avoid commoditization by delivering superior customer value. It provides an account of what a company must do and how to go about doing it in each critical area. It utilizes numerous vignettes and mini-cases drawn from several large and medium-sized companies to illustrate its points and shows the application of frameworks, models, concepts and techniques.

General

Imprint: Purdue University Press
Country of origin: United States
Release date: March 2002
Authors: Peter Duchessi
Dimensions: 229 x 152 x 19mm (L x W x T)
Format: Hardcover
Pages: 193
ISBN-13: 978-1-55753-231-2
Categories: Books > Social sciences > Sociology, social studies > Social issues > Consumer issues
Books > Business & Economics > Business & management > Sales & marketing > Customer services
LSN: 1-55753-231-1
Barcode: 9781557532312

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