Developed from powerful techniques consistently proven in the world
of multi-million pound commercial bid writing, Persuasive Writing
reveals the most efficient and effective ways to make your words
work, time after time. Discover how to: Transform any document into
something truly compelling and persuasive Understand what your
reader really wants to hear and use this to get what you want
Combine logic and emotion to convince even the most sceptical
reader Whether you're writing for business or for pleasure, the
longest document or the shortest email, with these and many more
proven techniques, Persuasive Writing will ensure every word works
for you.
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