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Assessing Service Quality - Satisfying the Expectations of Library Customers (Paperback, 2 Rev Ed)
Loot Price: R2,103
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Assessing Service Quality - Satisfying the Expectations of Library Customers (Paperback, 2 Rev Ed)
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Because of technology, the old measures of service quality no
longer apply. If libraries are to succeed, they must see themselves
in competition with other institutions and sources of
information--especially the Web--and make customers feel welcome
and valued. This classic book is brought fully up to date as Peter
Hernon and Ellen Altman integrate the use of technology into the
customer experience. They offer solid, practical ideas for
developing a customer service plan that meets the library's
customer-focused mission, vision, and goals, challenging librarians
to think about customer service in new ways, including: Distance
education, Use of library Web sites, Partnerships and consortia for
electronic collections, Ways to effectively embrace change for
continuous improvement, Senior librarians, library directors, and
trustees will learn how to see the library as the customer does
with the aid of dozens of tools to measure service quality--from
mystery shoppers and benchmarking to surveys and group interviews.
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