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Mass Media and Media Policy in Western Europe (Paperback, New)
Loot Price: R610
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Mass Media and Media Policy in Western Europe (Paperback, New)
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Television and press systems in Western Europe are currently
undergoing revolutionary changes, raising profound questions for
public policy. This comparative, textbook analysis explores how
mass media systems across Europe have been shaped by technology,
economics and politics. Peter Humphreys argues that whilst both
states and markets can constrain progress towards the goals of
media freedom and pluralism, public policy can also promote a
diverse media system across Europe. He explores the impact of
public regulation and private commercial activity, and argues that
threats to pluralism can arise from either political interference
or from the concentration of media ownership and markets. Another
key concern of the book is to explore the political impact of the
new media technologies - notably transfrontier satellite
broadcasting - in Western Europe. The author explores the
implications of the commercialization of national broadcasting
systems, and the media policies of the European Union in the age of
transfrontier media operations. -- .
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