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Nudge, Nudge, Think, Think - Experimenting with Ways to Change Citizen Behaviour, (Paperback)
Loot Price: R490
Discovery Miles 4 900
You Save: R113
(19%)
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Nudge, Nudge, Think, Think - Experimenting with Ways to Change Citizen Behaviour, (Paperback)
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List price R603
Loot Price R490
Discovery Miles 4 900
You Save R113 (19%)
Expected to ship within 9 - 15 working days
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How can governments persuade their citizens to act in socially
beneficial ways? This ground-breaking book builds on the idea of
'light touch interventions' or 'nudges' proposed in Richard Thaler
and Cass Sunstein's highly influential Nudge (2008). While
recognising the power of this approach, it argues that an
alternative also needs to be considered: a 'think' strategy that
calls on citizens to decide their own priorities as part of a
process of civic and democratic renewal. As well as setting out
these divergent approaches in theory, the book provides evidence
from a number of experiments to show how using 'nudge' or 'think'
techniques works in practice. Updated and rewritten, this second
edition features a new epilogue that reflects on recent
developments in nudge theory and practice, introducing a radical
version of nudge, 'nudge plus'. There is also a substantial
prologue by Cass Sunstein. -- .
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