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Reading the Market - Genres of Financial Capitalism in Gilded Age America (Paperback)
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Reading the Market - Genres of Financial Capitalism in Gilded Age America (Paperback)
Series: New Studies in American Intellectual and Cultural History
Expected to ship within 12 - 17 working days
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America's fascination with the stock market dates back to the
Gilded Age. Winner of the BAAS Book Prize of the British
Association of American Studies Americans pay famously close
attention to "the market," obsessively watching trends, patterns,
and swings and looking for clues in every fluctuation. In Reading
the Market, Peter Knight explores the Gilded Age origins and
development of this peculiar interest. He tracks the historic shift
in market operations from local to national while examining how
present-day ideas about the nature of markets are tied to past
genres of financial representation. Drawing on the late
nineteenth-century explosion of art, literature, and media, which
sought to dramatize the workings of the stock market for a wide
audience, Knight shows how ordinary Americans became both
emotionally and financially invested in the market. He analyzes
popular investment manuals, brokers' newsletters, newspaper
columns, magazine articles, illustrations, and cartoons. He also
introduces readers to fiction featuring financial tricksters, which
was characterized by themes of personal trust and insider
information. The book reveals how the popular culture of the period
shaped the very idea of the market as a self-regulating mechanism
by making the impersonal abstractions of high finance personal and
concrete. From the rise of ticker-tape technology to the
development of conspiracy theories, Reading the Market argues that
commentary on the Stock Exchange between 1870 and 1915 changed how
Americans understood finance-and explains what our pervasive
interest in Wall Street says about us now.
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