Design has become the key link between users and today's complex
and rapidly evolving digital experiences, and designers are
starting to be included in strategic conversations about the
products and services that enterprises ultimately deliver. This has
led to companies building in-house digital/experience design teams
at unprecedented rates, but many of them don't understand how to
get the most out of their investment. This practical guide provides
guidelines for creating and leading design teams within your
organization, and explores ways to use design as part of broader
strategic planning. You'll discover: Why design's role has evolved
in the digital age How to infuse design into every product and
service experience The 12 qualities of effective design
organizations How to structure your design team through a
Centralized Partnership Design team roles and evolution The process
of recruiting and hiring designers How to manage your design team
and promote professional growth
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