Making a Marque - Rolls-Royce Motor Car Promotion 1904-1940 (Hardcover)

The promotional history of Rolls-Royce motor cars from the company's beginnings in 1904 to the outbreak of World War II has been exhaustively researched and documented in these pages. When Charles Rolls met Henry Royce in May 1904 and drove the Royce car, he recognised his future partner for the engineering genius he was - but that was not enough to develop a successful business. Rolls-Royce needed to establish their reputation in a crowded field. Claude Johnson, the firm's managing director, was the man responsible for crafting every aspect of the promotion of the cars and the company until his death in 1926 and he set a lasting standard for Rolls-Royce publicity. The story of the constant battle for recognition on both sides of the Atlantic and the different approaches used in each market is related, highlighting the outstanding variety and quality of Rolls-Royce's illustrated advertising, and how the company used it to attract the most demanding customers. The many strands of promotion that Rolls-Royce used are pulled together, from publicity for success in races and trials, through advertising in important magazines and influential newspapers, to beautifully produced pamphlets and catalogues. It shows the unique Rolls-Royce style: publicising independent press reports and unsolicited testimonials on the quality of the cars, and detailed explanations of the engineering standards and the expertise that created that quality. It also goes behind the scenes, reporting on rare minutes from the Advertising Committee during the 1930s that reveal the decisions that led to some of the finest examples of the company's promotional work. This book promises enthusiasts a feast for the eyes and hours of entertaining reading.

General

Imprint:	Dalton Watson Fine Books
Country of origin:	United Kingdom
Release date:	2021
Authors:	Peter Moss • Richard Roberts
Dimensions:	304 x 219 x 36mm (L x W x T)
Format:	Hardcover
Pages:	464
ISBN-13:	978-1-85443-310-7
Categories:	Books > Sport & Leisure > Transport: general interest > Road & motor vehicles: general interest > Motor cars: general interest Promotions
LSN:	1-85443-310-5
Barcode:	9781854433107

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!