Books > Business & Economics > Business & management > Management & management techniques > Management decision making
|
Not currently available
Modeling Markets - Analyzing Marketing Phenomena and Improving Marketing Decision Making (Paperback, Softcover reprint of the original 1st ed. 2015)
Loot Price: R2,878
Discovery Miles 28 780
|
|
Modeling Markets - Analyzing Marketing Phenomena and Improving Marketing Decision Making (Paperback, Softcover reprint of the original 1st ed. 2015)
Series: International Series in Quantitative Marketing
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
|
This book is about how models can be developed to represent demand
and supply on markets, where the emphasis is on demand models. Its
primary focus is on models that can be used by managers to support
marketing decisions. Modeling Markets presents a comprehensive
overview of the tools and methodologies that managers can use in
decision making. It has long been known that even simple models
outperform judgments in predicting outcomes in a wide variety of
contexts. More complex models potentially provide insights about
structural relations not available from casual observations. In
this book, the authors present a wealth of insights developed at
the forefront of the field, covering all key aspects of
specification, estimation, validation and use of models. The most
current insights and innovations in quantitative marketing are
presented, including in-depth discussion of Bayesian estimation
methods. Throughout the book, the authors provide examples and
illustrations. This book will be of interest to researchers,
analysts, managers and students who want to understand, develop or
use models of marketing phenomena.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.