What do the superstars of modern business have in common? An
ability to "flip"--to think counterintuitively and then act boldly,
with no regard for "business as usual" conventions. one of the
youngest and fastest-rising stars on the international consulting
and speaking circuit, Peter Sheahan reveals how the world's most
effective organizations and individuals distinguish themselves from
the competition instead of running with the pack.
Sheahan explores six major flipsAction Creates Clarity--to move
forward you must act in spite of ambiguity. Fast, Good, Cheap: Pick
Three, Then Add Something Extra--the new standard in every
industry. To develop competitive advantage, you must Absolutely,
Positively Sweat the Small Stuff. Satisfy customers' needs for
engagement and contact--it's not "just business"--Business Is
Personal. To win mass-market success, be courageous, Find It on the
Fringe, and separate yourself from the competitive herd. To Get
Control, Give It Up--empower others to create, dream, and believe
for you.
Stick to what you learned in business school at your peril.
Today's small-world economy calls for a new way of doing business.
It calls for Flip.
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