Placing emphasis on flexible, counter-intuitive decision-making, a
pioneering young management guru calls for a brand new way of doing
business in the current sticky economic conditions, where
conventional wisdom fails. Why is Microsoft turning a blind eye to
software piracy in China? Why has Toyota capped production of the
best-selling Scion? Why did Rupert Murdoch risk $580 million on
MySpace? "Business today requires new perspectives," argues Peter
Sheahan, one of the youngest and fastest-rising international
business consultants. In Flip he shows that to succeed in turbulent
financial times, companies must distinguish themselves by finding a
new way of doing business, one that systematically re-examines
every single aspect of running a company. Flip reveals what the
superstars of modern business have in common: an ability to "flip"
- to think counter-intuitively and then act boldly, with no regard
for business-as-usual conventions. The only rule: there are no
rules. Those who heed Sheahan's proven advice will be well placed
to join other "flipstars" including entrepreneurs Richard Branson
and Rupert Murdoch, and such visionary companies as Google, Toyota
and Apple. By learning to "flip" you can future-proof your
organisation and your career while those who run with the pack and
stick to the business school curriculum will find themselves
perilously left behind. Presenting perennial wisdom in a fresh new
way, Sheahan shows today's decision makers how to embrace change
and successfully operate in a challenging economy that runs on new
ideas.
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