A person's conduct derives from the context of life that they have
chosen for themselves. This is why something could be right to one,
but bad to another. This is also why one might avoid the very
things that other people are excited about. God is Phanuel's
preferred context of life, the context that he sells in this book.
The motivation for writing this book was Phanuel's desire to see
people pursuing success in the God-context. In putting across his
argument, Phanuel introduces a unique concept - the concept of the
Total Quality Individual. Phanuel believes that people should not
seek just to be successful, but to be of a higher order - Total
Quality Individuals (TQIs).
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