Until you make your first sale, you don't have a business. And the
level of sales that you achieve will determine whether your
business flies or fails. This step by step guide to
business-to-business selling for startup companies is written by
Phil Cohen, a master of clear explanation who started and still
runs three firms in Sydney, Australia. It covers everything you
need to know about starting a successful business: how to choose
your customers, how (and what) to sell to them, and even how to
hire more salespeople.
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