If you don't communicate your strategy in a way that your people
understand and find compelling, how can you expect them to help you
succeed with it? Research suggests only 5% of the people in an
organization understand its strategy. If that is true for your
organization, whose strategy are the other 95% implementing? Not
yours, that is for sure.' Phil Jones' Communicating Strategy is
designed to help you communicate your strategy in a compelling and
effective way, and dramatically improve implementation and the
resulting outcomes. It provides a clear framework for building a
communication plan as well as practical information, techniques,
tools, tips and exercises that can be applied to explain and
deliver a complete and coherent message. With guidance on how to
create change champions, the book is vital reading for senior
managers globally.
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