How To Bring In 2, 3, Or Even 10 Times More Sales At Better
Margins. Global Leadership, & Customer Service Expert, Dr.
Sheila Bethel Murray sums the book up very well: "The COG system
Phil Polson has developed and written about in his book 'Sales
Drive' needs to be at the fingertips of every serious sales person.
If you are an old pro he will remind you for what you may have
forgotten. If you are new to sales this is THE tool you need to
stay on track using his proven sales closing process. You'll find
easy to understand step by step action tips that will give you what
you need to be a superstar in sales." Jack Zufelt, "Mentor to
Millions of Salespeople, Internet Entrepreneurs & International
Success Expert, adds: "This book is a masterpiece on selling Anyone
can become a top salesperson with the super simple information in
this book Should be a "must read" for all sales organizations. Want
to increase your personal sales? Read it now " The book follows the
true story, reality TV style, of a day in the life of a very modern
salesperson who depends on making sales for their livelihood. 30
years old Pat Black, in his mind is already a sales legend, has
geared his life up for big commissions, and yet he doesn't have
enough on his credit card to pay for a tank of gas. Why is he
missing valuable sales after the company has spent so much time and
money training him and generating leads for him? A division of the
international finance and banking organisation he represents has
hired Phil Polson to observe Pat in a real sales situation and find
out why? Pat is a teller not a seller. He relies heavily upon the
companies' pre-prepared sales folders and PowerPoint presentation
as his sales tools just as his Sales Manager has instructed him.
Many commonly missed small vital steps means he fails to close. As
the story unfolds Pat's mistakes become painfully obvious. After
the lost sale, and therefore lost income, Phil sits down with Pat
and helps him analyse & put into place a new, modern, and
complete sales system to carry in his head. This system has been
designed by the author who is a seasoned, street smart professional
consultative salesperson. World renowned sales copywriter Herschell
Gordon Lewis, says "This bright and valuable information, salted
with lighthearted anecdotes, is well communicated. Phil Polson
combines a hard-boiled analysis of the creative sales process with
his rare sense of humour. Anyone and everyone involved in the sales
process not only should read the chapter on "Different Sales
Levels" but read it a second time to be sure of absorption." Anyone
who is in business, or sales, and who needs more sales will learn
the ultimate methods of ethical, no-tricks, no clever moves, and no
career long sales trainers buzz words, plain honest selling. The
book gives an easy to read yet detailed description of a modern
sales system that has stood the test of time. The system is called
the sales 'Champions Operational Guide "COG." COG is a complete set
of modern sales tools, sales skills, & techniques that once
learned you have forever provided you practice them. Once you get
the system whenever you are in a selling situation you will
automatically see the COG in your head & move to autopilot. You
will be comfortable and competent with a combination of
old-fashioned proven methods and modern age thinking &
technology. You will know where you are in the sales process &
which tool to take out of your 'tool-kit' and use for the right
job. Failure to close sales is the big cost in business. Trust,
belief, integrity, ethics, is at the COG hub. Sales are the vital
component to have running smoothly at all times. COG works
brilliantly for any salesperson, from self-employed, to small and
medium size companies, and for large multi-national companies, who
want to reach Sales Stardom.
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