Economics and moral philosophy have in recent years been considered
to be distinct and separate fields. However, behavioural economics
has started to reconcile various aspects of morality and economics,
which has offered new conceptual opportunities to advance economics
ethics and business ethics. This book aims to advance economic
ethics and business ethics by combining normative principles and
empirical evidence grounded on the key motivational forces in
economic decision making. It has three core objectives: to assess
order ethics as a theory of both economic ethics and business
ethics, using behavioural economics methods and evidence; to
identify cardinal virtues for modern business ethics; to to set up
valuable guidelines for the implementation of economic ethics and
business ethics.
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