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Books > Business & Economics > Business & management > Ownership & organization of enterprises

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To the Desert and Back - The Story of One of the Most Dramatic Business Transformations on Record (Paperback) Loot Price: R772

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To the Desert and Back - The Story of One of the Most Dramatic Business Transformations on Record (Paperback): Philip H Mirvis,...

To the Desert and Back - The Story of One of the Most Dramatic Business Transformations on Record (Paperback)

Philip H Mirvis, Karen Ayas, George Roth

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List price ~~R893~~ Loot Price R772 Discovery Miles 7 720 | Repayment Terms: R72 pm x 12* You Save R121 (14%)

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Dove, Lipton, Knorr, Ben & Jerry's, and Slim*Fast are a few of the brands that are part of the $66 billion global empire known as Unilever. When the story opens, one of its divisions is in deep trouble-- declining volume, eroding margins, critical quality problems-- and is close to being sold off. Then Tex Gunning, its visionary new division chairman, takes the stage, an expanding circle of young leaders takes charge, and once-skeptical workers embrace a challenging message of growth. The result? The division grows by double digits, year in and year out, and energizes Unilever's path to thrive around the globe.

"To the Desert and Back" tells the inside story of the transformation in the words of the people in all quarters of the company who made it happen. It documents five years of personal soul-searching, teamwork, companywide learning conferences, memorable journeys to the mountains and desert, and inspired promotions that show how these efforts produced a remarkable top-to-bottom turnaround. This story delivers authentic and convincing proof that a revitalized business is about personal growth.

The lessons learned from this dramatic business turnaround provide unexpected insights and encouraging inspiration for other companies and leaders ready to embark on their own remarkable journey of transformation, growth, and success.

General

Imprint:	John Wiley & Sons
Country of origin:	United States
Release date:	December 2009
First published:	2003
Authors:	Philip H Mirvis • Karen Ayas • George Roth
Dimensions:	228 x 152 x 17mm (L x W x T)
Format:	Paperback
Pages:	280
ISBN-13:	978-0-470-62692-4
Categories:	Books > Business & Economics > Business & management > Ownership & organization of enterprises > General Books > Business & Economics > Business & management > Management & management techniques > General Promotions
LSN:	0-470-62692-5
Barcode:	9780470626924