Dove, Lipton, Knorr, Ben & Jerry's, and Slim*Fast are a few of
the brands that are part of the $66 billion global empire known as
Unilever. When the story opens, one of its divisions is in deep
trouble-- declining volume, eroding margins, critical quality
problems-- and is close to being sold off. Then Tex Gunning, its
visionary new division chairman, takes the stage, an expanding
circle of young leaders takes charge, and once-skeptical workers
embrace a challenging message of growth. The result? The division
grows by double digits, year in and year out, and energizes
Unilever's path to thrive around the globe.
"To the Desert and Back" tells the inside story of the
transformation in the words of the people in all quarters of the
company who made it happen. It documents five years of personal
soul-searching, teamwork, companywide learning conferences,
memorable journeys to the mountains and desert, and inspired
promotions that show how these efforts produced a remarkable
top-to-bottom turnaround. This story delivers authentic and
convincing proof that a revitalized business is about personal
growth.
The lessons learned from this dramatic business turnaround
provide unexpected insights and encouraging inspiration for other
companies and leaders ready to embark on their own remarkable
journey of transformation, growth, and success.
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