For undergraduate and graduate courses in marketing management.
Stay on the cutting-edge with the gold standard text that reflects
the latest in marketing theory and practice. The world of marketing
is changing everyday-and in order for students to have a
competitive edge, they need a textbook that reflects the best of
today's marketing theory and practices. Marketing Management is the
gold standard marketing text because its content and organization
consistently reflect the latest changes in today's marketing theory
and practice. .
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