Marketing Management, An Asian Perspective (Paperback, 7th edition)

For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. .

General

Imprint:	Pearson Education Limited
Country of origin:	United Kingdom
Release date:	October 2017
First published:	2018
Authors:	Philip Kotler • Kevin Keller • Swee Ang • Chintan • Siew Leong
Dimensions:	275 x 215 x 30mm (L x W x T)
Format:	Paperback
Pages:	958
Edition:	7th edition
ISBN-13:	978-1-292-08958-4
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-292-08958-X
Barcode:	9781292089584

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