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Marketing Management: An Asian Perspective (Paperback, 6th edition) Price: R2,077
Discovery Miles 20 770
Repayment Terms: R195 pm x 12*
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Marketing Management: An Asian Perspective (Paperback, 6th edition)

Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Siew-Meng Leong, Chin Tiong Tan

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Price R2,077
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Discovery Miles 20 770 | Repayment Terms: R195 pm x 12*

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For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.

General

Imprint: Pearson Education Centre
Country of origin: Singapore
Release date: November 2013
First published: 2013
Authors: Philip Kotler • Kevin Lane Keller • Swee Hoon Ang • Siew-Meng Leong • Chin Tiong Tan
Dimensions: 275 x 216 x 30mm (L x W x T)
Format: Paperback
Pages: 873
Edition: 6th edition
ISBN-13: 978-981-06-8797-7
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 981-06-8797-4
Barcode: 9789810687977

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