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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship

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The Quintessence of Strategic Management - What You Really Need to Know to Survive in Business (Paperback, 2010 ed.) Loot Price: R695
Discovery Miles 6 950
Repayment Terms: R65 pm x 12*
The Quintessence of Strategic Management - What You Really Need to Know to Survive in Business (Paperback, 2010 ed.): Philip...

The Quintessence of Strategic Management - What You Really Need to Know to Survive in Business (Paperback, 2010 ed.)

Philip Kotler, Roland Berger, Nils Bickhoff

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Loot Price R695 Discovery Miles 6 950 | Repayment Terms: R65 pm x 12*

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Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.

General

Imprint: Springer-Verlag
Country of origin: Germany
Release date: October 2014
First published: 2010
Authors: Philip Kotler • Roland Berger • Nils Bickhoff
Dimensions: 203 x 127 x 8mm (L x W x T)
Format: Paperback
Pages: 140
Edition: 2010 ed.
ISBN-13: 978-3-642-42238-6
Subtitles: German
Categories: Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
Books > Business & Economics > Business & management > Management & management techniques > General
LSN: 3-642-42238-1
Barcode: 9783642422386

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