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The Vanishing Newspaper - Saving Journalism in the Information Age (Paperback, 2nd Revised edition)
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The Vanishing Newspaper - Saving Journalism in the Information Age (Paperback, 2nd Revised edition)
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Five years ago in ""The Vanishing Newspaper"", Philip Meyer offered
the newspaper industry a business model for preserving and
stabilizing the social responsibility functions of the press in a
way that could outlast technology-driven changes in media forms.
Now he has updated this groundbreaking volume, taking current
declines in circulation and the number of dailies into
consideration and offering a greater variety of ways to save
journalism. Meyer's 'influence model' is based on the premise that
a newspaper's main product is not news or information, but
influence: societal influence, which is not for sale, and
commercial influence, which is. The model is supported by an
abundance of empirical evidence, including statistical assessments
of the quality and influence of the journalist's product, as well
as its effects on business success. Meyer now applies this
empirical evidence to recent developments, such as the impact of
Craigslist and current trends in information technologies. New
charts show how a surge in newsroom employment propped up
readership in the 1980s, and data on the effects of newsroom
desegregation are now included. Meyer's most controversial
suggestion, making certification available for reporters and
editors, has been gaining ground. This new edition discusses
several examples of certificate programs that are emerging in
organizations both old and new. Understanding the relationship
between quality and profit probably will not save traditional
newspapers, but Meyer argues that such knowledge can guide new
media enterprises. He believes that we have the tools to sustain
high-quality journalism and preserve its unique social functions,
though in a transformed way.
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